I sometimes wonder if we have gone too soft. I am all for inclusion and diversity, but at times question the motives of advocacy groups. Snickers recently pulled a campaign that featured Mr. T off the air because gays felt it was a firect affront on them. I have put a link to the spot below, and would love to get your thoughts. I do not feel this is aimed at gays. I see it as an ad that makes fun of a sport that I have always thought was hilarious and unnecessary, speedwalking.
Insensitive or Over-Reaction? You be the judge.
Snickers: Speedwalker
Video:
Agency: AMV BBDO
http://link.brightcove.com/services/link/bcpid1370868150/bctid1674033081
Wednesday, September 24, 2008
Snickers Speedwalking Campaign. Insensitive or Over-Reaction?
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