Mac vs. PC Campaign

I find it laughable that Microsoft waited 2+ years to respond to Apple's very effective campaign. The damage has been done, and unfortunately, Mac has repositioned PC as a nerdy, inflexible, dinosaur.

Mac has had explosive sales growth, and their brand affinity is literally off the charts. People genuinely love their products. Bill Gates and the Microsoft crew sat in Redmond, Washington with lustful eyes and venom directed towards Apple when they should have been ensuring Vista was ready for primetime before launching an inferior "upgrade". Too bad the Seinfeld campaign was a non starter, and Microsoft has already changed course. Not to mention that Seinfeld was notorious on his own sitcom for having a Mac computer prominently displayed in his home office. Rumor has it that Pharrell, Eva Longorio, and other stars in the new PC campaign also all proudly carry iPhones and iPods. With friends like these, who needs enemies?

Click here for a great article on the debacle...

Sphere: Related Content