Wednesday, October 12, 2011

From NACS to MACS...

Excited for the next chapter in my career, and another opportunity to transform the convenience retail landscape again...

http://www.cspnet.com/news/corporate/articles/nacs-macs

From NACS to MACS
Mid-Atlantic Convenience Stores adds Gaskins to lead marketing, Lusk to oversee strategy
CSP Daily News | October 11, 2011 RICHMOND, Va. -- Mid-Atlantic Convenience Stores (MACS), a major ExxonMobil fuel distributor in the Mid-Atlantic region, has announced the appointment of two new members to its executive leadership team. Chad Lusk has been named chief strategy officer, and Derek Gaskins will serve as senior vice president of marketing and merchandising.

Both appointments represent new executive positions within the MACS leadership team.

"As we position ourselves for rapid growth in the retail sphere, we are excited about the knowledge, experience and innovative approaches that Derek and Chad bring to our team," said Dan Pastor, CEO of MACS. "Each of these industry leaders has a proven track record of strategic consumer insight and the ability to leverage brand differentiation to create new market opportunities. We are confident in their individual abilities to contribute to the success of MACS."

Gaskins brings to the MACS leadership team more than 10 years of industry expertise, most recently serving as the vice president of marketing for the National Association of Convenience Stores (NACS). At NACS, Gaskins handled global marketing for all aspects of the association's offerings, including membership, the NACS Show, NACStech, NACS events, industry advocacy, government relations, research projects on industry best practices and consumer insights. He was also instrumental in the development of the mobile applications, social media, and digital strategies that helped the organization to better engage with retailers and suppliers of the convenience industry.

Derek Gaskins (left), Dan Pastor

His prior experience includes branding and retail marketing roles for Procter & Gamble and at Giant Eagle Inc., where--as director of marketing for Giant Eagle's fuel and convenience retail business--he worked with Pastor, then vice president of fuel and convenience store operations for the Pittsburgh-based retailer. Pastor and Gaskins were both featured on the cover of the June 2007 issue of CSP.

Lusk most recently served as an engagement manager at McKinsey & Co., a leading global management consulting firm. There he was a client leader in the travel, transportation and logistics practice with a focus on large-scale performance transformations across numerous operational areas, including customer experience, frontline lean operations and fleet management. He also led growth strategy and performance turnaround efforts for several other clients with distributed networks, including retail and manufacturing companies.

Prior to McKinsey & Co., he was a global strategic sourcing specialist for ExxonMobil, serving its downstream lubricants and specialties division.

Gaskins and his team will lead development and execution of marketing and merchandising. Lusk will be responsible for overseeing strategic direction for MACS.
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Monday, August 29, 2011

Coca-Cola discusses their Social Media Strategy on the Blue Couch



http://www.youtube.com/watch?v=8ZaoXJJE5Bw

Social Media continues to demonstrate it is the marketing medium of choice for today's consumers and brands.  Hear firsthand how Coca-Cola has taken the lead, and continues to innovate in the realm of mobility marketing.

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Thursday, April 21, 2011

E&J Gallo Glamourlife Kentucky Derby Weekend Afterhours

Kentuckiana get ready for the return to glamour. The 11th Annual E&J Gallo Glamourlife.com Kentucky Derby Weekend Afterhours Friday and Saturday May 6th and 7th @ The Mystery Mansion Warehouse, 835 Main Street, Downtown Louisville 12am – 6am both nights.




We invented the all-inclusive VIP afterhours experience! This year we are taking it up a notch with complimentary cocktails, wines, champagne, and appetizers. You heard it right, Two nights of lavish after hours fun from Midnight to sunrise featuring open bar, FREE food, DJ Markie D from Atlanta, and Louisville’s Finest, DJ QUE!!!


www.ticketweb.com/snl/EventListings.action?orgld=16558

Limited discount advance tickets available for only $25 each night, or $40 for an all-inclusive VIP weekend pass! Couch and Table Packages available too!! Visit Glamourlife.com, or charge by phone at 1-800-965-4827.




The E&J Gallo Glamourlife.com 11th annual Kentucky Derby Weekend AfterHours Friday and Saturday, May 6th & 7th @ the Mystery Mansion Warehouse, 835 Main Street, 12am – 6am both nights. sponsored by E&J Gallo, Barefoot Wines, New Amsterdam Gin, and Coca Cola! Another Gaskins, Mix Key & JRP Production. Call (502)-608-3822 or 412-GLAM-OUR(412-452-6687) for info or visit glamourlife.com



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Wednesday, February 23, 2011

The Real Groove Masters Teaser live show 2.19.11



Unabridged, unbridled Funk in all its stench. My ship Kai is beasting. Check out real music by real musicians!

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Tuesday, February 8, 2011

Earth People - Dance [Dub Mix]

I had to find the extended mix of this track. A 10 minute house workout. Back at the University of Iowa, we had incredible DJs. DJ Ed Mead, Chicago born and bred, and my Nupe DJ Juice, Brooklyn's finest by way of Jamaica kept the University of Iowa Rocking. This brings back major memories.

Me and my Nupes used to step around the party and "FatMan" so vicious to this. Yo Yo!!!

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Friday, February 4, 2011

Steelers - Renegade and Romo's Pick 6

This was incredible. Renegade is almost a spiritual experience when played inside Heinz Field. The atmosphere becomes electric, and inevitably, the D follows up with a huge SPLASH play. This one was one of the best memories ever.

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Monday, January 31, 2011

Steelers Universe

As we enter the full throttle of Superbowl week, I am comforted by what I consider to be the greatest play in Superbowl history. James Harrison is a beast, and I hope he delivers again this Sunday. Here We Go Steelers, Here We Go! Clap. Clap.

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