Pepsi Exec Responds to Obama Logo Controversey
3 Minute Ad Age: Jan. 29, 2009
Produced by Hoag Levins
Published: January 29, 2009
Pepsi VP-Brands Frank Cooper denied that Pepsi's new logo was similar to the Obama campaign's.
NEW YORK (AdAge.com) -- Has Pepsi aligned its marketing graphics and rhetoric too closely with that of President Obama's election campaign? That issue has been ricocheting around the blogosphere of late and Pepsi brands chief Frank Cooper officially addressed it as part of the company's pre-Super Bowl press conference this week. At one point, Mr. Cooper almost seemed to suggest that the Obama campaign may have found the inspiration for its own logo in Pepsi's marketing images -- rather than visa-versa.
--Now, I really respect Frank Cooper, but I think he needs to be checked for insinuating that the Obama campaign took their logo from Pepsi. Please realize that Barack was the first candidate to incorporate a logo. Not only that, his logo became a global icon, that even my 6 year old son readily recognizes and attributes directly to Obama. Pepsi's logo refresh is REMARKABLY similar to Obama's. I know I was a little perplexed when I first saw it unveiled too. Click on the link to view the video and judge for yourself http://adage.com/brightcove/lineup.php?lineup=1266084202
Thursday, January 29, 2009
Did Pepsi bite Obama's Stilo? I think so....
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